Tuesday, April 24, 2012

LITTLE HATCHLINGS

 Image: Guy Bourdin


I'm totally feeling spring this year.   It's a time of birth and growth, and I'm like a spring chicken!

It's kinda funny because my family has been hassling me lately about making babies.  Perhaps they've got the spring fever too... I dunno, but I couldn't figure out how to shut them up about it.  And then in another context, a friend pointed out that creative people give birth all the time.  I couldn't agree more!  I'm always hatching idea babies.

Just in time for spring, my new collection of jewelry was born, and I have a slew of production projects that are currently coming out of infancy.  Plus, I've just shot my lookbook, which is due to arrive sometime next month.

Sorry Sis, there's not a new nephew or anything... but I'm bringing all kinds of things to life.

I also showcased my jewelry in a spring trunk show at my place with 9 other designers this month.  My home looked beautiful; it was filled with amazing people in a treasure trove of jewelry, clothing and accessories.  And as if that wasn't lovely enough, the designers got along famously.  All and all, I am very happy with the outcome, and won't be surprised if somewhere down the road, some of us begin creative collaborations with one another.

In other birthing news, some seeds I sewed with Katie Kay of Gather back in winter are about to pop.  I had been helping Katie with small production needs here and there for a few of her clients, but I am pleased to say that I am now fully running production for her client Belle N Matisse.  Belle N Matisse is a debuting line of high fashion with common sense... a bit dark, and super classy.  I looooove this line.  And I'm going to have so much fun with this project because I'm contracting my favorite sewing factory in LA!

Really?!  I get to hang out with my peeps, work with clothes, and speak Spanish...  All for my job?  My idea of a good time.
 
Boy, so many things are coming out of the rabbit hole!  There's even a project that I can't tell you about yet.  (Though I will share that the line is going to be beautiful: high waisted, leather, velvet, hand dyed silks... all limited edition.  Can you say, "Oh yeah?"  I sure can)...


So yes, all that!  The latest in my springy world of fashion.

Keep posted for my Elements collection lookbook and product shots.  The girls and I made some serious magic.  I can't wait to show you!

 
Until then, don't forget to water your gardens!
 

Love and Ideas,
Shallow Fashion




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Monday, April 9, 2012

YOU'RE INVITED




Shallow Fashion is proud to present a private spring shopping event featuring some of my most talented designer friends.

For one lovely afternoon, we will be turning my home into a showroom where you and your friends can browse through our clothing, accessories and vintage goods all while sipping wine.

Everything will be sold at a special spring rate, and don't worry about checkbooks, cause it's 2012 and cell phones now take credit and debit cards.

This event is intended to be a social hour, so feel free to bring friends and loved ones...  It's not a party without you!

Spring is here and it's time to wake the garden!  Hope to see you all there.



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Wednesday, April 4, 2012

LIFE IN BLOOM

From British Vogue December, 2008


Shallow Fashion is making some serious shifts this month as I settle into my new life as a full-time freelancer.  I've just returned from a much needed sojourn to Portland, where I was able to meditate on my next moves.  (A timely getaway I set up well before any of these changes happened). 

During my trip, I practiced yoga at different studios around town in an effort to assist this process.  In one of the classes I attended, unbeknownst to me, my Pendulum Earrings caught the eye of a local designer in class.  It's funny, cause I was checking out her pants and had decided that she made them, which left me wondering how she had cut the fabric.  After class, designer Rachelle Waldie inquired about my earrings and I, about her pants.  In our conversation, I learned that she had a boutique called AEQUANIMITAS in a cool part of town on Burnside in the North East.

The next day I visited the store, where I was greeted by Heather Treadway and Meagan Hardy, two other local designers who share studio space with Rachelle in the boutique.  While I browsed the store, there were good vibes as the three of us got to know each other a little bit.  By the time I was walking out the door, I had decided that my collection fit very well in their boutique, and we all agreed that there was much room for collaboration between us.  An LA-Portland exchange was underway, and I left smiling from ear to ear... a smile that lasted a few hours I'd say.  And as if finding a boutique to carry my jewels while vacationing wasn't good enough, I even came home with a few pieces from the store as well, including Meagan's simple, yet tricky Infinity Shirt, and an awesome pair of earrings from another local designer. 

Don't know if any of y'all make it out to Portland very often, but if ever you should find yourself in that lovely town, be sure to stop by Aequanimitas to see my digs amongst other unique gems.


AEQUANIMITAS
811 E Burnside, #119
Portland, OR 97214


After this delightful experience, the wheels of my brain started turning, and I decided I had come up with a new idea: I have friends all over this country, (and the world for that matter), and now that I have an open schedule, I can travel to my friends' cities to get Shallow Fashion into stores throughout the US, or perhaps even all over the world at some point... all while traveling and visiting good friends! PLUS, I have been unofficially representing a few designer friends of mine, helping them with sales and orders; so how great would it be if I could help them get into boutiques across the country as well?! Heck yeah, I love when ideas come like that!

From here, I decided to reach out to my friend and fellow designer, Joey Pisch, who owns a boutique called SWEET JOEY'S in Asbury Park, New Jersey, to see if he wanted to carry some of my jewelery, and also to see if he'd like me to represent his line. We have been planning my visit to Asbury Park since the winter, but I thought I'd start this dialogue before my arrival.  And today, I've just received confirmation of both!  So you will also be able to find a few select pieces of my collection at his boutique, and I will be searching for the perfect home for Joey's goods in our country's greatest cities. 

Oooh, and I almost forgot!  Sweet Joey's necklaces can be found here in LA at GATHER.  If you're into found objects and unique charms, you'll love Joey's pieces.

Sweet Joey's is awesome cause Joey and his family travel to Eastern Europe, buying goods for their store.  They also make custom jeans and do denim alterations.  AND, Joey and his family have a background in vintage, so you will find some of the best vintage on the East Coast in his boutique.  If you're ever out that way, be sure to stop by and say hi to the gang, you're sure to score something treasured.


SWEET JOEY'S
523 Bangs Ave. 
Asbury Park, NJ 07712


Phew!  So much is going on, and as if this weren't enough news for one post, I am happy to report that I have finally come to an agreement in a negotiation between myself and a local fabric mill that has been in the works for a few weeks now.  The day I decided I was leaving my job, I got a phone call from a major player at one of the largest fabric mills in Los Angeles, offering me work as a fabric rep.  How's that for timing?  (And sorry, but a merge is happening, so I gotta keep the company name(s) a secret for now).  Shortly thereafter, we met and I gave the company my terms, which I will admit were pretty demanding... BUT, just yesterday we came to an agreement and I am now working with them as a freelance fabric rep.  The position is very suiting to my lifestyle, as I am free to meet with clients on my schedule, and there is room for travel in the job!  Plus, at the beginning of this year, when asked where I would like to expand in my last job, I told them that I wanted to work with fabrics more.  I didn't know that meant I would have to leave the company in order to do so, but I can't believe that I am getting what I asked for!

Man, good thing I wasn't really stressing out about being unemployed, cause it turns out I had nothing to worry about!  It all seems so easy now, but a friend of mine thoughtfully pointed out that I am simply reaping the benefits of all the work I've done in the past.  And I didn't do it on my own, either.  Any success I have found, is a direct result of strong working relationships; and in a relationship, as we all know, it takes two for any success to be had.  I'm so grateful for these relationships, and will keep this up so that I am always taken care of.  There was a point in my life where I honestly thought I was doing everything on my own, but now that I've gone through this crazy whirlwind, I am pleased to recognize that everything I've done has been a group effort all along.

Life is in bloom, and I couldn't be happier.  Much of what's to come is still up in the air, but when long forgotten planted seeds begin to sprout, I will be pleasantly surprised.  My garden is weeded and growing beautifully, and I'm so happy to share its blossoms with all of you.

Hope you're enjoying the fruits of spring, and that we meet on the dance floor soon!

Until then...

XO,

Shallow Fashion





CHECK OUT:
AEQUANIMITAS | SWEET JOEY'S | GATHER