Tuesday, April 16, 2013

FULL CIRCLE

Image: Man Ray


Commitment is complicated... at least for me.  I've always been interested in so many things that until I sort of fell into working full-time in design and production, I wondered if I was ever going to find one thing that I could dedicate myself to.

Before concentrating solely on fashion, I worked in a variety of creative fields; It was like I was a part-time everything.  Plus I spent six years of my twenties in college lectures, conducting research, and writing essays.  But despite this time spent, I loved school because I love writing, especially since it can be done on any subject.

Anyhow, back then I often worried that doing so many different things would be tangential to my finding a clear path in the future.  But now a part of my diaspora of energy has come full circle.

In 2009 - 2010, I was a contributing arts and entertainment writer for an LA-based Caribbean newspaper called CaribPress.  During this time, I wrote an article on Trinidad designer, Meiling.  At this point, I don't even recall how I discovered her, but her 2009/10 collection entitled The Secret Life of Plants continues to stand as one of my greatest conceptual inspirations for design today.  Along with her finding color inspiration in pressed and dead flowers, I was particularly drawn to the dark, yet magical background imagery of the collection's accompanying website(Be sure to turn your music off and check it out with the sound on if you're going there).

Well here I am three years later, and my colleague David Perry at the DSP Group (a company I freelance production manage for) hands me some Meiling samples, asking if the pieces were something I'd be interested in producing.  I went giddy for a bit, because a memory of me worrying that I was too all-over-the-place flashed before my mind.  As it turns out, my involvement in a variety of things may actually have been instrumental to my growth, and here was a perfect example of just that.  It's as if my research and article on Meiling were accidental precursors to my arrival at the present moment. 

Okay, maybe that's a stretch, but I like how my writing that article came back around years later anyway...

It's still up in the air as to whether or not DSP will be working with Meiling, as much goes into determining if both parties are on the same page, but I had a Skype meeting with the designer and her assistant where I was able to briefly share my love for Meiling.  And as to be expected, after speaking with with her, I was again inspired by her use of color in her forthcoming works, which would not have come up had I not shared my appreciation for her former color inspiration. 

I suppose I thought I'd share this because I know how scattered one can feel at times, dabbling in anything of interest...  But after using my studies in anthropology to fuel my jewelry designs, and little indicators such as the above mentioned, I'm starting to think that being scattered might be some people's way of pulling it all together.  It certainly seems to be the case for me.  I find this idea rather refreshing, because society often expects people to be 'something' rather than many things, and I've never really fit that mold, though I sometimes give myself the pressure to. 

In life we make little choices that seem insignificant at the moment, only to find later that they were stepping stones to something ahead.  I've recently hit a wall in terms of understanding this idea, but fortunately have been reminded by my interaction with Meiling.  Yes of course it's important to focus on anything you are doing, but it's starting to seem essential to me that my marbles get lost before I can pull them all together, and even when they come together, it's only a matter of time before they begin to get lost again.

New things are underway, which made me feel like I was losing my marbles, but I'm starting to realize that's just part of it.  Can't wait to see what happens next.

Stay tuned!

xoxo,
Shallow Fashion

 


Thursday, March 21, 2013

HELP WANTED: IT'S TECHNICAL

Image: Guy Bourdin
 

TECH DESIGNER POSITION AVAILABLE
FLAT DRAWINGS & TECH PACKS FOR FASHION


Shallow Fashion seeks a tech designer who is savvy with Illustrator.  The designer is expected to create flat drawings with garment specs to provide all technical information for garments.  This is an ongoing freelance position, requiring technical knowledge of flat and technical drawings for fashion.


TO APPLY:

Please send resume, portfolio or website link, along with desired rate to:
jobs@shallowfashion.com



Best of luck!

Monday, March 18, 2013

SPREADING LOVE

Image: Guy Bourdin

I just realized that it's my one year anniversary with doing freelance apparel production.  Yes, that's right, my one year anniversary.

A year ago, I left my job because I was unhappy and had a revelation that I didn't actually need it.  (Plus right after I realized that, they tried to cut my salary in half).  I recall that moment as one of the scariest points in my personal history, because I left with no savings and no plan.  Just some side work in production for my now full time clients, Bellen Brand and Made for Pearl.  But the funny thing is, a few months later while twisting it out in a yoga class on an island in Panama, I thought to myself, "Remember when you thought your life was over because you didn't have a job?  Ha, ha, look at you now..."

I mean, considering how terrified I was at the onset of this journey, my year anniversary calls for a celebration!  So if you're in the position to, have a drink for me, would ya? 

And as if that weren't awesome enough, I've just recently been able to expand my business and hire a full-time production assistant, Ana Sargent.  Ana is a close friend and now my go-to gal for all my production running needs.  It's so much fun to watch her work because her job requires a high level of skill, in addition to having the ability to learn and retain new things on the drop of a dime.  So far, she's done an excellent job, and now that I have a moment to spare, I'm going to spend some time training her in some technical aspects of production, which will make her become a super star.

Plus, I've been able to keep my jewelry assistant, Dane Dal Balcon, busy busy with all these jewelery orders I've been getting lately, so I really feel like I'm spreading the love right now.  Dane is about the take on the task of managing my shift from hand-made jewels to manufactured goods made right here in LA, and I can't wait to put him to work.  I foresee him learning a great deal from this too, so it'll be great to get him going.

Currently, I have about 6 pieces that will debut as the first capsule collection for my jewelry re-launch as Bagtazo.  I am revisiting some of SF's best-sellers, but I am also working on some new designs that I am dieing to share with you!!

I feel like it's my birthday and I'm starting a family all at once.  And I'm not mad about it.  Not mad at all...



The Shallow Fashion / Bagtazo family

 






Monday, February 25, 2013

VIVA LAS VEGAS



I spent last week in Vegas for MAGIC market week, and I'm just about dead.  Mixing business with pleasure is what these tradeshows are all about, but I always need like 3-4 days of recuperation, no matter how well I behave. 

This season, I was commissioned by Kelsi Smith of the Los Angeles Fashion Council to write specifically on the Sourcing at MAGIC show.  Historically, the sourcing show has been considered by nearly everyone I know to be the most "boring" of all the shows at MAGIC, but those of us who know how to use it to our advantage beg to differ.  For this reason, I was put to the task of demonstrating the benefits of attending Sourcing.  In effort to do this, a few weeks ago I wrote an article that was sent out with the MAGIC newsletter on why people should attend Sourcing.  And then while I was there, I wrote a sort of daily "diary" for the Sourcing blog to give personalized examples of how to use the show, which can be read here.

To accompany me on my adventures, I invited my right hand woman, Amberlie Bankoff of Ammo Photography to take photos for the Sourcing blog, and to meet my extended network of fashion colleagues.  Along with the professional goings on, Amberlie captured some of the behind the scenes action, whose debauchery can be viewed here.  (I will warn that my inebriated faces are horrendous in many of the shots, and there's even a NC17 nudie photo of me looking terribly exhausted at the end, but at this point, it's all for the taking). 

But don't let those photos fool you, because for as much as we went buck wild at night in the typical Vegas fashion, during business hours, we were extremely productive.  While most of my days were spent walking the shows and writing articles, my colleague David Perry from The DSP Group manned a booth at Sourcing where we acquired dozens of inquiries for potential production clients.  I even got interviewed for a Sourcing video, and I managed to get David to speak on camera to specifically address the burgeoning apparel manufacturing industry in the United States; so I'd say we spent our time as wisely as we could in Vegas, and here are some photos to prove it!



DSP Group's booth at Sourcing


Made for Pearl hand & wrist love affair at the Sourcing show

3 Cap Ring in Turquoise 
Arm Party Sterling Silver Bracelets
Wristlet bag in black

My favorite look of the trip.  I'm almost outfitted head to toe in Made for Pearl
Gettin sorta Kubrick with the background here.

Clutch in Navy
Hand Dyed Indigo Flare Pants
 5 Strand Necklace
 Arm Party Sterling Bracelets

 Ammo sitting in Flava Flav's throne at the Puma Booth at PROJECT


More Flava throne antics

Mesh Dress (worn as a top) by Bellen Brand
5 Strand Necklace by Made for Pearl


Ok last one, and it's serious.  Here I am getting interviewed for the Sourcing video.



Anyway, who says work can't be fun sometimes?  I certainly never did.  But now I'm back in LA ready to take on new projects acquired while in Vegas, as well as get organized with my existing ones.  I have a feeling I'm going to be pretty busy...

Let's hope I can keep afloat!

Until next time,
Shallow Fashion


CHECK OUT:
 


Friday, February 15, 2013

SHALLOW FASHION ♥s JEWELMINT



As some of you may know, Shallow Fashion's jewelry is undergoing a rebranding as BAGTAZO, in an attempt to keep both my production company and my designs focused.  But right as I was stepping behind the scenes with my designs to focus on my blossoming production career, Shallow Fashion's jewelry has gained great momentum of its own. 

Orders on our website are currently off the charts, and a few select pieces featured on JewelMint haven't allowed me to step behind the scenes quite like I intended.  Thank goodness for my right hand jewelry man, Dane Dal Balcon, otherwise I'd never sleep! 

Anyway, I had to let you guys know about JewelMint because they're so awesome.  Go check em out.  They also have shoe and clothing line features that are worth checking out.

Thanks to Kimberly Goodnight of PURE consulting for hooking me up with JewelMint.  It just goes to show, it's all about who you know!

Keep posted for the subtle changes to my jewelry line, everything is coming together very nicely!  Can't wait to show you.


xoxo,
Shallow Fashion


CHECK OUT:
 

Wednesday, February 13, 2013

JOKE'S ON US





So you guys remember back in October when I was so excited because my pieces were pulled for Vogue Italia?  Well, I should have listened to my mother and not gotten so worked up until I had the hot little issue in my hands, because now the said shoot is not running in Vogue, but can instead be found on an Italian consumer submission site known as Fashion E-zine.

I might have known the stylist wasn't actually working for Vogue, given that the pull sheet didn't say anything about it, but I had an entire email conversation confirming this, despite the coveted name's absence.  Plus it's in my nature to give people the benefit of the doubt. 

In either case, there was actually a photoshoot, so my driving out to Mars to deliver my pieces in the middle of LA fashion week (where I was busy producing 3 shows), wasn't totally in vain.

I guess I learned a pretty good lesson and didn't have to pay that great of consequences for it, so in the end it's all good.

If you're interested in seeing the editorial, check it out here.  Last time I'll be working with that stylist, but she did actually do a good job, so cheers to her.


Thursday, January 31, 2013

SOURCING 101

Illustration: Juan Chavez

For anyone going to Vegas next month for Magic, here is a little piece I wrote to help designers and production managers take advantage of the Sourcing show.  I know a sourcing show seems boring, but check out my thoughts on why you should go.

Click here to get clued in on what exactly sourcing is, and go here to read my article.

This piece was commissioned by Kelsi Smith of the Los Angeles Fashion Council, a woman I no longer can live without.  Kelsi is a super hero for LA fashion, and has coordinated much of the goings on at Magic, so I am glad to help contribute to one of her many efforts.

Keep posted for my other blog postings here and elsewhere surrounding Magic, as I will be there all week covering the show.  (Among other things)...


Track me down if you make it out, otherwise, see you soon!

Xoxo,
Shallow Fashion


CHECK OUT:

Thursday, January 17, 2013

MINDFULLY FASHIONABLE

Ladies and gentlemen, I give you the new incarnation of my production client, Belle N Matisse.





We're so happy to have this new found identity and will continue to be mindfully made in LA.

Make note of our new website, and keep posted for a whole new shopping experience!

www.bellenbrand.com

Thursday, January 3, 2013

COMING UP FOR AIR

 Image: Insight Dopamine Campaign, 2009


Oh wow, it's been almost two months since I let you guys know what I've been up to.  As usual, I've been in over my head, so bear with me.  Shallow Fashion jewelry had such momentum this fall, I nearly fell over; and the entire season was packed with unforeseen production opportunities, so I've just recently been able to catch my breath.

I still haven't seen the press tears from the Vogue Italy shoot my jewels are said to be in, and I continue toiling away with getting my forthcoming Artifacts collection together, but so much is happening in my production world that I hardly have time to do anything else at the moment. 

Back in October, Made For Pearl, a line I manage for creative director Katie Kay Mead (of Gather) and the Janis Joplin Estate had a launch party downtown.  At the party, I had the pleasure of meeting a man named David Perry.  David is an expert in Los Angeles apparel production, and has already proven to be very influential in my professional career.

David runs a company called DSP Group and has recruited me to manage the manufacturing aspects of his projects.  I'm pretty excited to be working with David, as so much is already in the works.  DSP Group is moving its headquarters to a spacious warehouse downtown this month, and I have the fortune of making a portion my office.  The warehouse is so beautiful, there are lofted offices shared with other creatives, and the large commons area where meetings are held is also an art gallery with great natural light.

As usual, I've got to give a big thank you to Katie Kay Mead for introducing me to David.  At this point, I don't know where I would be professionally without her, she's been so generous with connecting me to her community.  I've grown so much since I've met her.

With so much growth, also comes change, and the last two months that I've been away from this blog, I've been meditating on something that I am now ready to share with you.  This month, Shallow Fashion is multiplying!

Shallow Fashion has been the name I use for my creative work since 2004, so when I began making jewelry last December, I simply included it in the many things Shallow Fashion does.  But now that my production career is growing and people are responding well to my jewelry, I feel the need to separate these entities.

So I give you, Bagtazo.

Consider Bagtazo Shallow Fashion's more sophisticated sister.  I'd tell you that the name is my grandmother's maiden, but unless you knew how chic this woman is, such details may conjure mistaken concepts.  The line will include updated versions of the Elements collection, as well as new gems that are sure to excite all of you who enjoyed my original jewelry.  I am hoping this division of focus will help me grow creatively, as I will no longer have to confine my designs to the DIY brand identity of Shallow Fashion.

Don't worry, Shallow Fashion will continue to exist as the umbrella company for the myriad of production-oriented projects I work on, but I am happy to begin expanding with Bagtazo.

Keep your eyes peeled for images of the new line, and for updates on when you can get your hands on some pieces.  Bagtazo will be officially launching in a few months, but the wait is worth it.

If you'd like some of the original handmade jewels cut, sawed, sanded, and pounded by yours truly, visit Shallow Fashion's online store, as these items are now limited.  (But since it's a new year, I'll honor the original prices, how's that)??

I'm so pleased with the new changes that are already happening for me in 2013, and I am happy to have you to share it with.

Thanks for your love and support, I couldn't do it without you.
Happy New Year, everyone!!  Here's to making change.


xo,
Shallow Fashion

CHECK OUT:

Thursday, October 25, 2012

SHALLOW FASHION AT THE LAFC SPRING 2013 COLLECTIONS SHOW




For those of you who didn't catch Shallow Fashion at the Los Angeles Fashion Council Spring 2013 Collections show, here is a little vignette on what was.

As per usual, everything was shot by my go-to for all visuals, Amberlie Bankoff of Ammo Photography.

This was my first time making an official mark on the LA fashion industry as a jewelry and accessories designer, and I'd say it was a success.  The Elements collection was well received by press, bloggers, and stylists; and a few orders were even placed on my website following the show.

Plus, the event was well attended with well-dressed guests!  A rarity in this town...

LAFC director, Kelsi Smith did such an amazing job of bringing a level of class and professionalism, that LA fashion week's bad reputation may just be in repair.  In fact, this year might possibly be the first of the beginning for LA fashion week, because the show I helped produce for my production client, Belle N Matisse at Concept was equally strong, and the Times covered a few other noteworthy shows as well.

Now if only the rest of the so-called fashion people in this town could either get on board, or stay off the runway and out of the fashion blogs...

But anyway, I digress.  The point is to show you the little part Shallow Fashion played, so check out the video and keep your fingers crossed that LA fashion week keeps it up.




CHECK OUT:

Wednesday, October 17, 2012

THE SECRET'S OUT: JANIS JOPLIN LIVES!



My secret project is finally public!

I have been collaborating with my lovely colleague, Katie Kay (of Gather) and an estate member to develop a line in honor of the late, great, female artist, Janis Joplin.  

What?!  YES!  I know, right?!    
And imagine, I've had to keep my lips sealed this whole time!

For about a year now, we have been behind the scenes perfecting everything, but I am happy to announce that we are finally launching next week!  The line elicits boho-chic sensibility, and every detail has been considered down to the sterling silver buttons and the type of stitching used.

I seriously can't wait to show you!

To celebrate this great endeavor, we are having a launch party at the One Eyed Gypsy downtown on Monday, October 22nd at 8:00 pm.

The event has an extremely tight list, so if you would like to attend, please send me an email so that I can include you.


Hope you can make it.  It's all happening!

Tuesday, October 16, 2012

HELP WANTED: INTERNATIONAL CALLS

Image: Guy Bourdin


FREELANCE SALES REP POSITIONS AVAILABLE

US WEST COAST
US EAST COAST
LONDON
JAPAN 


Shallow Fashion seeks experienced freelance sales representatives to connect with boutiques and buyers for high fashion clothing lines in the US, Europe and Asia. 

The ideal candidates are those with a strong and relevant network, who can create accounts in their specified regions.  The reps should be comfortable in trade, market and road shows, as well as sales follow ups and reorders.

This is a potentially long-term free lance position with multiple accounts, and should be handled by someone with the proper bandwidth.


JOB REQUIREMENTS:

Street smarts
Taste
Intuition

Organization
Strong network of buyers
Understanding of brand markets

Must be able to work remotely & on-call
Must be a self starter



IMMEDIATE POSITIONS 
LOS ANGELES/WEST COAST  
NEW YORK
LONDON


--

 
LOS ANGELES/WEST COAST:

Shallow Fashion seeks an experienced freelance sales rep to do a west coast road sale for LA-based clothing line, Belle N Matisse, this November.

The rep will accompany an internal team-member on a circuit of appointments with boutiques.  A list of boutiques will be provided, but the rep is expected to handle making appointments.

This job will require 4 days of travel to the pacific northwest, and 3 days of travel through southern California.  All expenses will be paid.

This is a potentially long-term freelance position, as the accounts created will require order handling and sales follow ups.

Please contact: sales@shallowfashion.com
with the following information:

Day Rate
Hourly Rate
Commission Rate

Availability in November

Resume


--


NEW YORK:

Shallow Fashion seeks an experienced freelance sales rep to show LA-based clothing line, Belle N Matisse, this November to boutiques in New York.

The rep will accompany an internal team-member on a circuit of appointments with boutiques.  A minimal list of boutiques will be provided, but the rep is expected to handle making appointments.

This is a potentially long-term freelance position, as the accounts created will require order handling and sales follow ups.

Please contact: sales@shallowfashion.com
with the following information:

Day Rate
Hourly Rate
Commission Rate

Availability in November

Resume


--


LONDON:

Shallow Fashion seeks an experienced freelance sales rep for FW13 market week in London.

We are looking for someone who can connect us with a relevant showroom in order to rent space during market week in February.  The rep is expected to make appointments with boutiques prior to the show, as well as handle all walk-ins throughout the week.  A minimal list of potential buyers will be provided, but the rep is expected to create appointments with potential new accounts on their own.

This is a potentially long-term freelance position, as the accounts created during market week will require order handling and sales follow ups.

Please contact: sales@shallowfashion.com
with the following information:

Day Rate
Hourly Rate
Commission Rate

Resume


--


For all other inquiries, please contact: sales@shallowfashion.com

Best of luck!

Saturday, October 13, 2012

CONCEPT LA



Please join me and my client, Belle N Matisse for our SS13 presentation at Siren Studios today. 


CHECK OUT:

Sunday, October 7, 2012

SHALLOW FASHION GOES WEST


Shallow Fashion has been invited to show some select pieces at a pop up shop curated by LA fashion bloggers in association with the Los Angeles Fashion Council at the W Hotel in Westwood.

This event marks the opening night in a series of pop up shops at the W, and it is also the after party for the Los Angeles Fashion Council's spring collections show I am participating in.

Since the LAFC show is trade-only, I would especially like to extend this invitation to my supporters beyond the fashion industry.

Special thanks to Kelsi Smith (of LAFC) for coordinating the event and an extra thanks to curators Chanelle Laurence of The Penelope Times and Stephanie Liu of Honey N Silk for inviting me.


When:
Thursday
October 11th, 2012

8:00 pm - 10:00 pm


Where:
W Hotel Westwood
930 Hilgard Ave
Los Angeles, CA 90024

(In Westwood Village.  You know, where Larry David hangs out). 


RSVP:
rsvpwlaevents@whotels.com
facebook.com/wlosangeles



Hope you can make it!

Xo,
Shallow Fashion



Monday, October 1, 2012

YOU'RE INVITED















































Shallow Fashion will be presenting at this year's Los Angeles Fashion Council Spring Collections trade-only show. For those of you involved in the fashion industry, I would like to cordially invite you to attend my first presentation ever!

There will be runway shows, apparel presentations, and accessories from LA based designers, plus both evenings will conclude with an after party.

I have a debuting jewelry collection, and a few new accessories to present, so I am quite excited to show you!


Where:
The Carondelet House
627 S Carondelet St.
Los Angeles, CA 90057

(Between 6th and Wilshire in Mac Arthur Park)


When:
Wednesday October 10th, and Thursday October 11th
From 12:30 - 6:00 pm


Admission:
If you are in the fashion industry and would like to attend this event, please register through the Los Angeles Fashion Council



Hope you can make it!

Xoxo,
Shallow Fashion



Thursday, September 27, 2012

DOMESTIC SOIL

 Image: Guy Bourdin

Oh wow, I'm back on the west coast and have hit the ground running!  I've been home from Panama for a bit over a month and have since gone into overhaul. 

I am continuing to work on my two production projects with Belle N Matisse and Made For Pearl, both of which are keeping me very busy, as well as maintaining a steady pace with my own designs for Shallow Fashion.

Belle N Matisse is in its second season and is truly proving to be a dynamic line.  The spring collection includes knit dresses and silk blouses with leather trimmings, yet another set of unique pants, and an updated take on women's suits.  I know... Amazing.  BNM is scheduled to launch their online store soon and I am prepping to ship the first season as we speak.   Er, read.  And, next month the spring collection will be presented during LA Fashion week with Concept at their new location at Siren Studios.  All very exciting... 

As for Made For Pearl, I still can't really reveal much, but just remember: sterling silver buttons, silk lace, silk velvet, stretch silk, and high wasted leather.  YES.  Plus an entire collection of accessories and bags all made by hand, in limited quantities.  I feel like I've been stringing you along with bits and pieces of information about this line forever, but you'll see, the wait is worth it.

For my personal designs, I am pleased to announce that after a much needed meditation retreat, shallowfashion.com has finally relaunched with an online store!  I've added the Elements collection first, and am working on producing and shooting my newest collection I designed while I was away in Panama.  I've also hired a new right hand man, Dane Dal Balcon, who will be assisting me as a jewelry apprentice and production runner.  Dane's style is just my speed, so I am so happy to have him on board.

And as if that weren't enough, I'm bringing back my streetwalker hood (this time in silk habotai for spring, and yes Ammo, I'm keeping the classic crushed velvet forever).  I've also made a clutch and coin purse set, as well as two hand printed silk scarves! I can't wait to show you because I have been sitting on these ideas since December, but it just wasn't time yet.  But now it is!

Of course it's been madness since I got home (and I didn't even mention my first two weeks spent traveling for a tradeshow and sales follow ups), but now it's really crunch time because my new collection will be debuting alongside the Elements collection at the inaugural Los Angeles Fashion Council Showcase in October.

How's that for a fire under my ass?

Keep posted for the details surrounding the LAFC showcase, because I'm witholding exciting news from you.  Also keep your eye out for images of the forthcoming pieces, I don't think I've ever been so excited to launch a product, I love them that much.

The LA Indian summer is almost to an end, and my fall is already jam packed, but it's okay because I can't wait to wear coats, scarves and hoods.   But until then, I'll be crazy busy and soaking up the last of the LA summer sun whenever I can.

If I don't see you on the beach, see you in the fall!

Xoxo,
Shallow Fashion


CHECK OUT:

Friday, September 7, 2012

SHALLOW FASHION DOES NY FASHION WEEK


 

Have I ever told you how much I love Katie Kay (of Gather)? Of course I have.  Well, once again my fabulous friend and colleague has made a wonderful connection, this time between Shallow Fashion and Kelsi Smith of The Los Angeles Fashion Council.  

Kelsi is taking four LA designers to be featured at the Simply Stylist seminar and shopping event in New York for fashion week this weekend, where Shallow Fashion jewelry will be for sale and on display.

Simply Stylist is attended by fashion bloggers, celebrity stylists, fashion designers and editors who come to share their success stories, talk about trends and give insight into the nuts and bolts of the fashion industry.  Thus, I am greatly honored to be one of four designers being represented by The Los Angeles Fashion Council at such a well attended event.

If you're going to the seminar, please be sure to seek out Kelsi and take some pictures for me.  For the rest of us, stay tuned for updates, as I have no idea what's in store.  This year I couldn't make it to NY for fashion week, but at least my jewelry has!

Until next time...

Xoxo,
Shallow Fashion


CHECK OUT:

 

Monday, September 3, 2012

FRIENDS AND FRIENDS OF FRIENDS

Dreamland (Full Length)



Check out this fashion film, Dreamland, created by my talented friend, Charlene Bagcal.  The film was commissioned by Spanish magazine Dresslab, and will be featured in London Fashion Week for S/S13.

Most of the team who worked on this film (Model: Madeleine Hamer, Art Director: Charlene Bagcal, Cinematographer: Amberlie Bankoff of Ammo Photography, Stylist: Anastasia Sargent, and MUA: Rachel Vang) also shot my Elements lookbook this spring.

The film also features a fringe necklace by my friend and fellow LA designer, Cat Walshak of Threadriot, and a cage shirt by one of my current production projects, Belle N Matisse. That cage shirt was one of the hardest things I've ever manufactured in my production career, so it is very nice to see my hard work at work!  Plus, as if that weren't enough, my friend George Cochrane scored the film with perfectly suiting nightmarish soundscapes.

I absolutely love this film.  It is so beautiful.

I think I feel such a strong connection because I see the film as an artful extension of my creative community.  It just goes to show what I've been talking about a lot lately: that no success is ever achieved by one person.  And as you see here, we really like to keep it in the family. 

I'm so happy to call this community home.  I hope you enjoy viewing this as much as I love sharing it. 


Until next time!

Xoxo,
Shallow Fashion





CHECK OUT:

Friday, August 17, 2012

HELP WANTED

Image: Guy Bourdin

PART-TIME PRODUCTION ASSISTANT POSITION AVAILABLE 

LOS ANGELES, CA

(I need help before I fall over). 


Shallow Fashion seeks a production assistant to aide in overseeing the production and manufacturing of multiple clothing lines in and around Boyle Heights and Vernon.  

The  ideal candidate should have basic knowledge in fabrics and sewing techniques, including a solid vernacular in technical fashion jargon.  An interest in design is a must, as the position requires an understanding of the construction of materials.  This part-time position is perfect for entry-level designers or artists who are interested in learning how things are made.


JOB REQUIREMENTS:

Street smarts
Style
An eye for design

Organization
Strong and clear communication skills
Ability to multi-task
Ability to troubleshoot

Must have driver's license and a car
Must be a self starter


Proficiency in Spanish is not a requirement, but a HUGE plus.
Good shoes and good taste in music are also encouraged.



DAY IN THE LIFE:

Shallow Fashion's production assistant will have a circuit of contractors and vendors in the eastern downtown area that he or she will work with to make sure all necessary materials are in the proper hands; as well as ensure that production is running smoothly.  This job requires a bit of driving and accountability in making sure all quantities are correct.  Essentially, the production assistant will assist the production manager and creative directors run errands, working directly with contractors and vendors throughout sampling and manufacturing processes.



JOB STATUS:

Part-time, $10.00/hr + mileage and relevant expense reimbursement.



TO APPLY:

Submit a cover letter and resume to: Courtney@shallowfashion.com.  Please include a list of three or four designers that inspire you, as well as any photographer or artist whose aesthetic represents your style or interests in the body of your email.


Serious inquiries only.  People who stress out easily or get anxiety under pressure need not apply.

Best of luck!

Monday, July 2, 2012

MOUTH OF THE BULL



I've been in the Caribbean archipelago of Panama for the last two weeks, and will stay another seven before I return to Los Angeles.

This place is like Neverland:  There are fairies, pirates, mermaids, lost boys (and girls).  Plus there are lots of bugs and drugs, both of which I try to avoid like a sunburn.  I'm staying in a busy, but small town nestled in a string of islands, surrounded by jungles and pristine beaches.  Most of my adventures have been by boat taxi, as the desirable beaches are scattered about the various islands.

On my trip I brought with me all of my jewelery making supplies, save for my 30 lb anvil and my iron vice.  In place, I've been using large rocks as an anvil and my knees as a vice. 

During my trip, I have been really inspired by the juxtaposition between the industrial aspects of civilization and the natural beauty that surrounds me here.  Rather than existing exclusively from one another the way they do in most of Los Angeles, here in Panama nature grows over everything, intertwining metal and wood structures with its strong will to live.

As I make my way in the community, I have been searching for the perfect places to carry my jewels, and so far I have met a lovely woman who owns a cacao farm on a nearby island.  Her farm has a small cafe and gift shop at the top of a hill that overlooks one of the most beautiful beaches I have ever seen.  This is the place pictured above.  It's called Wizard Beach.  I'd like to think they call it that because of the amount of magic that's there.

For this first collection, I have taken into consideration the hillside where the cacao farm is, as well as the small towns that surround it.  There is an intense intertwining between metal, cement, wood and nature on this island, so I have drawn upon these elements in my designs.  I am also interested in the swings, bicycles and jump ropes of the local children of the greater archipelago, for somehow these things do not seem like human artifacts here, but rather an extension of the flora and fauna on the islands.  I think because the town is more connected with nature, commonplace man-made things have taken on a new meaning for me.  

Anyway, I could go on forever, but the idea is to show you what I've been up to since I've been here. 

Keep posted for more, as I have plenty design oriented things up my sleeves.  I'm not just hanging in my bathingsuit the entire time....  (Only most of the time)!




 Sleeping Bull Necklace - Pounded Copper, Brass & Aluminum with Silver Plated Chain



Tree Swing Necklace - Pounded Aluminum with Silver & Copper Chains


Rope Swing Earrings - Hand Brushed Brass with Silver Plated Chain


Double Dutch Necklace - Pounded Brass and Aluminum with Leather Chain


Handle Bar Necklace - Pounded Aluminum & Brass with Copper Chain




Thursday, May 31, 2012

WAKE THE GARDEN










For those of you who didn't make it out to WAKE THE GARDEN, here is a quick glimpse of what was.

The film was shot by my right hand woman, Amberlie Bankoff of Ammo Photography, and it includes a profile feature on one of the participating designers, Graham Keegan.


Graham is one of the newest additions to my creative community.  In the short time we've known each other, I have seen his work grow tremendously.  Using homegrown indigo and other natural plant dyes, Graham's work is of distinction.  I mean, he even waxes his own canvas and makes his own wool... 

I wouldn't be surprised if you find his handmade things in boutiques across the country and in art galleries over the next couple of years.  Perhaps we all should snag a piece or two now before he blows up!


A special thank you to all the designers who participated, and to all the guests, you guys made the party.  I couldn't have done it without you!

I hope to see you all after the solstice (and when I get back from Panama) for this year's summer trunk show.


Until then, keep blooming!

XO,
Shallow Fashion



CHECK OUT:




Wednesday, May 30, 2012

PANAMA



Life has taken many an unexpected turn as of late.  Among these surprises, my favorite LA designer, mentor, friend and employer, Jesse Kamm, has invited me to join the Kamm/Brower family on a two month trip to Panama.

My relationship with Jesse started through babysitting her son right after I graduated college.  A friend of mine passed along information for a babysitting gig in the neighborhood when I was looking for a bit of extra work.  In my inquiry, I was trying to play up my recent graduate qualities, but it was the Shallow Fashion email address that caught Jesse's attention.
  
It has now been a few years of work and friendship with her and her family, and I am so grateful for such an opportunity.  This experience will no doubt influence me creatively.  In fact, just the thought of going to Panama has inspired a few designs for my personal collection.  The trip has also spawned jewelry designs of simple materials that I intend to sell during my stay.

I think what I am most excited about with all of these new designs is this idea of 'traveling light.'  For these pieces, I've taken into consideration the need for effortlessness and durability in everyday use. 

I can't wait to see what else I'll come up with once I'm there for a minute too...  One of the indigenous groups of the region embroider and weave plant fibers dyed with vegetables for crying out loud!  I get to spark my inner anthropologist and keep my creative wheels turning.

And yes, it is highly likely that when I return in August I will be sporting a newly acquired Panama hat!

In the meantime, I will be busy wrapping things up around here and making sure that all my projects will be in good hands while I am gone.  There's so, so much to do! 

While I'm away I'll try to keep you updated on my design oriented adventures with a few pictures and words from time to time.  But for now, here's a photo I found online of the region I'm staying in.  I pulled it from a 'paradise pictures' website.  Doesn't seem like a bad place to be for the summer if you ask me...

Tuesday, April 24, 2012

LITTLE HATCHLINGS

 Image: Guy Bourdin


I'm totally feeling spring this year.   It's a time of birth and growth, and I'm like a spring chicken!

It's kinda funny because my family has been hassling me lately about making babies.  Perhaps they've got the spring fever too... I dunno, but I couldn't figure out how to shut them up about it.  And then in another context, a friend pointed out that creative people give birth all the time.  I couldn't agree more!  I'm always hatching idea babies.

Just in time for spring, my new collection of jewelry was born, and I have a slew of production projects that are currently coming out of infancy.  Plus, I've just shot my lookbook, which is due to arrive sometime next month.

Sorry Sis, there's not a new nephew or anything... but I'm bringing all kinds of things to life.

I also showcased my jewelry in a spring trunk show at my place with 9 other designers this month.  My home looked beautiful; it was filled with amazing people in a treasure trove of jewelry, clothing and accessories.  And as if that wasn't lovely enough, the designers got along famously.  All and all, I am very happy with the outcome, and won't be surprised if somewhere down the road, some of us begin creative collaborations with one another.

In other birthing news, some seeds I sewed with Katie Kay of Gather back in winter are about to pop.  I had been helping Katie with small production needs here and there for a few of her clients, but I am pleased to say that I am now fully running production for her client Belle N Matisse.  Belle N Matisse is a debuting line of high fashion with common sense... a bit dark, and super classy.  I looooove this line.  And I'm going to have so much fun with this project because I'm contracting my favorite sewing factory in LA!

Really?!  I get to hang out with my peeps, work with clothes, and speak Spanish...  All for my job?  My idea of a good time.
 
Boy, so many things are coming out of the rabbit hole!  There's even a project that I can't tell you about yet.  (Though I will share that the line is going to be beautiful: high waisted, leather, velvet, hand dyed silks... all limited edition.  Can you say, "Oh yeah?"  I sure can)...


So yes, all that!  The latest in my springy world of fashion.

Keep posted for my Elements collection lookbook and product shots.  The girls and I made some serious magic.  I can't wait to show you!

 
Until then, don't forget to water your gardens!
 

Love and Ideas,
Shallow Fashion




CHECK OUT:

Monday, April 9, 2012

YOU'RE INVITED




Shallow Fashion is proud to present a private spring shopping event featuring some of my most talented designer friends.

For one lovely afternoon, we will be turning my home into a showroom where you and your friends can browse through our clothing, accessories and vintage goods all while sipping wine.

Everything will be sold at a special spring rate, and don't worry about checkbooks, cause it's 2012 and cell phones now take credit and debit cards.

This event is intended to be a social hour, so feel free to bring friends and loved ones...  It's not a party without you!

Spring is here and it's time to wake the garden!  Hope to see you all there.



CHECK OUT:


Wednesday, April 4, 2012

LIFE IN BLOOM

From British Vogue December, 2008


Shallow Fashion is making some serious shifts this month as I settle into my new life as a full-time freelancer.  I've just returned from a much needed sojourn to Portland, where I was able to meditate on my next moves.  (A timely getaway I set up well before any of these changes happened). 

During my trip, I practiced yoga at different studios around town in an effort to assist this process.  In one of the classes I attended, unbeknownst to me, my Pendulum Earrings caught the eye of a local designer in class.  It's funny, cause I was checking out her pants and had decided that she made them, which left me wondering how she had cut the fabric.  After class, designer Rachelle Waldie inquired about my earrings and I, about her pants.  In our conversation, I learned that she had a boutique called AEQUANIMITAS in a cool part of town on Burnside in the North East.

The next day I visited the store, where I was greeted by Heather Treadway and Meagan Hardy, two other local designers who share studio space with Rachelle in the boutique.  While I browsed the store, there were good vibes as the three of us got to know each other a little bit.  By the time I was walking out the door, I had decided that my collection fit very well in their boutique, and we all agreed that there was much room for collaboration between us.  An LA-Portland exchange was underway, and I left smiling from ear to ear... a smile that lasted a few hours I'd say.  And as if finding a boutique to carry my jewels while vacationing wasn't good enough, I even came home with a few pieces from the store as well, including Meagan's simple, yet tricky Infinity Shirt, and an awesome pair of earrings from another local designer. 

Don't know if any of y'all make it out to Portland very often, but if ever you should find yourself in that lovely town, be sure to stop by Aequanimitas to see my digs amongst other unique gems.


AEQUANIMITAS
811 E Burnside, #119
Portland, OR 97214


After this delightful experience, the wheels of my brain started turning, and I decided I had come up with a new idea: I have friends all over this country, (and the world for that matter), and now that I have an open schedule, I can travel to my friends' cities to get Shallow Fashion into stores throughout the US, or perhaps even all over the world at some point... all while traveling and visiting good friends! PLUS, I have been unofficially representing a few designer friends of mine, helping them with sales and orders; so how great would it be if I could help them get into boutiques across the country as well?! Heck yeah, I love when ideas come like that!

From here, I decided to reach out to my friend and fellow designer, Joey Pisch, who owns a boutique called SWEET JOEY'S in Asbury Park, New Jersey, to see if he wanted to carry some of my jewelery, and also to see if he'd like me to represent his line. We have been planning my visit to Asbury Park since the winter, but I thought I'd start this dialogue before my arrival.  And today, I've just received confirmation of both!  So you will also be able to find a few select pieces of my collection at his boutique, and I will be searching for the perfect home for Joey's goods in our country's greatest cities. 

Oooh, and I almost forgot!  Sweet Joey's necklaces can be found here in LA at GATHER.  If you're into found objects and unique charms, you'll love Joey's pieces.

Sweet Joey's is awesome cause Joey and his family travel to Eastern Europe, buying goods for their store.  They also make custom jeans and do denim alterations.  AND, Joey and his family have a background in vintage, so you will find some of the best vintage on the East Coast in his boutique.  If you're ever out that way, be sure to stop by and say hi to the gang, you're sure to score something treasured.


SWEET JOEY'S
523 Bangs Ave. 
Asbury Park, NJ 07712


Phew!  So much is going on, and as if this weren't enough news for one post, I am happy to report that I have finally come to an agreement in a negotiation between myself and a local fabric mill that has been in the works for a few weeks now.  The day I decided I was leaving my job, I got a phone call from a major player at one of the largest fabric mills in Los Angeles, offering me work as a fabric rep.  How's that for timing?  (And sorry, but a merge is happening, so I gotta keep the company name(s) a secret for now).  Shortly thereafter, we met and I gave the company my terms, which I will admit were pretty demanding... BUT, just yesterday we came to an agreement and I am now working with them as a freelance fabric rep.  The position is very suiting to my lifestyle, as I am free to meet with clients on my schedule, and there is room for travel in the job!  Plus, at the beginning of this year, when asked where I would like to expand in my last job, I told them that I wanted to work with fabrics more.  I didn't know that meant I would have to leave the company in order to do so, but I can't believe that I am getting what I asked for!

Man, good thing I wasn't really stressing out about being unemployed, cause it turns out I had nothing to worry about!  It all seems so easy now, but a friend of mine thoughtfully pointed out that I am simply reaping the benefits of all the work I've done in the past.  And I didn't do it on my own, either.  Any success I have found, is a direct result of strong working relationships; and in a relationship, as we all know, it takes two for any success to be had.  I'm so grateful for these relationships, and will keep this up so that I am always taken care of.  There was a point in my life where I honestly thought I was doing everything on my own, but now that I've gone through this crazy whirlwind, I am pleased to recognize that everything I've done has been a group effort all along.

Life is in bloom, and I couldn't be happier.  Much of what's to come is still up in the air, but when long forgotten planted seeds begin to sprout, I will be pleasantly surprised.  My garden is weeded and growing beautifully, and I'm so happy to share its blossoms with all of you.

Hope you're enjoying the fruits of spring, and that we meet on the dance floor soon!

Until then...

XO,

Shallow Fashion





CHECK OUT:
AEQUANIMITAS | SWEET JOEY'S | GATHER